New-Product Strategy
This product would become the hot new shoe for women to wear. This shoe would be equipped to be a stylish high heel shoe at any given time of the day. You could wear your high heel while you're at work or at lunch with a client, or dancing the night away but the minute you start walking home from your long day at work, the woman can simply slip off the high heel and their heel magically turns into a stylish form-fitting flat shoe.
Idea Generation
This idea came to me because whenever I wear high heels I know I can only stand them for half of the night. They are great to wear in the beginning and to dance in but once the end of the night comes nad you begin to slow down and realize all the walking you need to do, every step becomes more and more painful. Instead of walking around in your bare feet on the nasty New York City pavement you can simply slip off your heels and wear your flat shoe. The way the shoe is going to be designed resembles the way a rental snowboards bindings click into its boots. This is how I came up witht he idea in general. I thought of the clicking concept. A simple push together of the two buttons would unclick the heel to create the flat shoe.
Idea Screening
The main problem with this shoe is that I must make sure that at no point in time the heel will just pop off because somehow the buttons got pushed together. It would be very dangerous for someone to lose their heel in the middle of walking or dancing while the other heel is still fully intact. I also want to make sure that the style of the shoe, whatever it may be, will never get affected. I want this type of heel or flat to look like any other shoe out there, no matter how outrageous it may be.
Business Analysis
This product would pretain to mostly females, of course. But any type of female of any profession. It can pretain to teenagers of a certain age depending on their parents but to moms, and grandmas and hey maybe even great-grandmothers. Parents may even let their kids wear a heel like that since it comes with a flat at any convience.
Development
The development of this product should not be too difficult. I would have to take the concept of the snowboard clips like a stated before. I am sure that I would need to do trial and error to make sure I am using the right technique of the equipment that I want. A shoe is obviously a shoe, nothing of the shoe would really change only of course to how the customer would want it.
Test Marketing
I would test my market on girls who like to go out to the club. I really feel like this is where it will hit the most. Also, business women would be a great amount of women to test. A lawyer is a great example. Someone who needs to be wearing heels at a certain time of day but right after the trial is over she can switch right over to her flats.
Commercialization
At first this product will be hard to commercialize. The best way for it to be seen would be on something like the home network channel, but it is very difficult to get on the network. So my first plan to get my product out there would maybe be word of mouth, selling to family members and maybe to stores like Payless. Hopefully the word would get out and more stores would want to sell my product and soon enough maybe a high name brand will want to take it over.
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