New-Product Strategy
The School Bus Detector is a device similar to a radar detector. All buses will be equipped with a device that sends out signals to a device in your car. The signal will reach up to a half a mile away and will alert the driver that there is a school bus ahead. This will make the roads safer, giving people more time to slow down. It will also allow for less bus accidents and injuries because no one will have to worry about coming around a corner and seeing a stopped bus in front of them.
Idea Generation
When I had eight o'clock classes, I was always getting "stuck" behind buses. Which was a hassle, but nothing was as bad as coming around the corner or up over the hill and there being a stopped bus right there in front of me. If there were such a device, I would be aware that I was approaching a bus and I would be very aware of my surrounds and be slowed down so there were no surprises or accidents.
Idea Screening
I think the biggest difficulty with the product would be creating the signal that is strong enough to warn vehicles up to half a mile away. The other problem would be making sure that if the person were driving with the radio on or using their cell phone, they would be able to hear the noise and react to it positively. Also as it would be similar to a radar detector, we would have to make sure that it wasn't able to pick up on radar guns or any other signal.
Business Analysis
The product would definitely appeal to schools, parents, teachers, families, friends, almost everyone. If it got big enough, it may even appeal to car companies and the could install the system in every model. It would need to be affordable and readily available to every one.
Development
This would be the most difficult step of the whole process. It would take a lot of research and development to come up with the right materials. It would also take a lot of time to actually put the product together bring that you have to make sure that everything you put into it works properly and that it works properly once it is all together. I think another problem in this step would be technology. There would be a lot of technology that goes into each and every part of the product and it would also be different technology in each part. The bus would have to have different equipment than the car. The bus needs to transmit and the car needs to receive.
Test Marketing
I believe the best test market should be our local schools. The buses should be equipped with the transmitters and parents should be given the receivers. This would give great feedback to the company because parents would be the toughest judges on something that affects the safety of their children.
Commercialization
I believe that the product should be produced by top name companies like GM and Toyota. If they were not able to be produced by those particular companies I would like to see that they are at least promoted by these companies and similar ones. If you put something that aids safety of children in a family car from a family trusted company, you are almost guaranteed success!
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